FIN Data Signal Offerings

Date: 2026-05-15 Status: Draft v0.1 Related: docs/product/FIN_PRODUCT_TIER_ARCHITECTURE_2026-05-15.md, docs/projections/PROJECTION_CATALOG_2026-05-15.md, docs/architecture/FIN_MCP_SURFACE_ARCHITECTURE_2026-05-15.md

0. Purpose

Data signal offerings are FIN’s productization of the projection layer for non-tenant audiences. Distinct from product tiers, which sell agent capability bundled with operational tooling. Data signal offerings sell intelligence — projections, briefs, dashboards, alerts, exports — to buyers who may never run an agent on the platform.

Three audience classes with distinct product shapes:

• Business audience: industry intelligence subscriptions
• Consumer audience: seasonal / educational / safety access
• Government audience: federal traceability, outbreak support, supply chain monitoring

This doc specifies each offering, its source projections, distribution channels, pricing, compliance posture, and wave assignment.

1. Architectural Foundation

Every data signal offering is a packaging of existing projection-catalog entries plus distribution-specific overlays. No offering requires new event types or new data planes. The packaging adds:

• audience-specific filtering (anonymization gate per audience)
• distribution channel (digest email, dashboard, MCP, alert, export, custom report)
• cadence overlay (subscription frequency)
• pricing wrapper
• SLA wrapper
• legal/compliance posture

Engineering effort to add a new offering is mostly catalog-tagging, distribution-channel implementation, and billing integration — not new platform development.

2. Business Audience (Industry Intelligence)

2.1 Audience Segments

• Buyers at retailers, foodservice distributors, grocery chains
• Sellers at growing operations, packing houses, marketers
• Brokers and traders
• Service providers to the industry (transportation, packaging, cold storage, banking, insurance)
• Research analysts at investment firms, ag-tech VCs, large food conglomerates

2.2 Offerings

B-1: Weekly Commodity Situation Briefs

• Source projection: commodity_situation.<commodity>.<year-week> (Plane 3 aggregate intelligence)
• Cadence: weekly delivery (Friday afternoon)
• Format: PDF brief + HTML page + MCP-accessible doc + JSON export
• Coverage: subscribe to specific commodities (watermelon, avocado, tomato, etc.) or “all major commodities”
• Pricing: $299/monthfor5commodities,$999/month for full coverage
• Wave: 3

B-2: Regional Outlook Subscriptions

• Source projection: region_outlook.<region>.<year-week> and region_intelligence.<region> snapshots
• Cadence: weekly + monthly long-form
• Format: HTML dashboard + email digest + MCP access
• Coverage: subscribe to one or more regions (Mexico, California, Florida, Northeast, etc.)
• Pricing: $499/monthperregion,$1,999/month for all regions
• Wave: 4

B-3: Vendor Benchmarking (Anonymized)

• Source projection: anonymized aggregate of vendor_scorecard patterns
• Cadence: monthly
• Format: comparative report (industry benchmark vs. subscriber’s own vendor performance when subscriber is also a tenant)
• Coverage: by commodity + region
• Pricing: $2,000/month, available only to Tier 2+ tenants (provides benchmark for their own vendor scorecards)
• Wave: 4
• Anti-trust note: aggregation policy must prevent identification of specific vendors. Legal review required.

B-4: Demand Pattern Intelligence

• Source projection: anonymized aggregate of customer_profile patterns across tenants
• Cadence: monthly
• Format: industry trend report
• Coverage: buyer behavior, commodity substitution patterns, seasonal demand shifts
• Pricing: $1,500/month
• Wave: 4

B-5: Custom Reports

• Source: any combination of projections, with explicit anonymization policy review
• Cadence: ad-hoc or quarterly retainer
• Format: bespoke deliverable
• Pricing: $5K-$50K per report
• Wave: 3 (manual process) → 4 (productized)

2.3 Distribution Channels

• Email digests (Friday afternoon delivery for weekly, first-of-month for monthly)
• HTML dashboards behind authenticated portal (intel.fin.app)
• MCP access (for subscribers who want to feed the data into their own agents)
• JSON / Parquet exports (for analytics teams)
• Push notification (for time-sensitive alerts on subscribed commodities)

2.4 Pricing Notes

• Annual prepay discount: 15%
• Multi-offering bundle discount: 20% on second offering, 30% on third+
• Tier 2+ tenants receive 25% off any business intelligence subscription
• Universities, USDA extension, non-profits: 80% off (proof of status required)

2.5 Compliance Posture

• SOC 2 Type II target (Wave 4)
• ToS clearly defines acceptable use (no resale without license, attribution required, no de-anonymization attempts)
• Audit trail of every accessed report

3. Consumer Audience (Public Education + Safety)

3.1 Audience Segments

• Households shopping for produce
• Home cooks and food enthusiasts
• Restaurant chefs (small/independent operations)
• Food bloggers and journalists
• School / institutional cafeteria managers (small scale)
• Children’s-meal program coordinators

3.2 Offerings

C-1: Free Harvest Directory (web + mobile)

• Source: full Harvest Directory entity profiles (public_anonymized variants)
• Cadence: live (always current; projections rebuild on event)
• Format: web (harvestdirectory.org) + mobile PWA
• Coverage: all commodity, variety, region, season-window entity profiles
• Pricing: free with sponsorship layer
• Wave: 3 (web), 4 (mobile)

C-2: Seasonal Cooking Guides

• Source: commodity_situation + season_window + curated content
• Cadence: weekly, seasonal
• Format: web articles + email newsletter
• Coverage: what’s in season this week, suggested uses, sourcing
• Pricing: free
• Wave: 4
• Note: requires editorial / curation layer (FIN editor or contracted contributors)

C-3: Food Safety Alerts

• Source: recall_trace events with audience: customer
• Cadence: real-time push when relevant
• Format: push notification + email + SMS opt-in
• Coverage: subscribe to commodities you care about; get alerts when recalls affect them
• Pricing: free (high public good value)
• Wave: 4

C-4: Premium Consumer Tier

• What it adds: advanced recipe context (commodity-aware recipe pairings), sourcing intel (“where can I find this near me” with retailer-permitted indicators), saved preferences, ad-free experience
• Pricing: $4.99/monthor$39/year
• Wave: 5+ (deprioritized — not a major revenue source)

3.3 Distribution Channels

• Web (primary)
• Mobile PWA
• Email newsletter
• Push notification
• RSS feed for syndication
• Voice (Alexa / Google Assistant skills — Wave 5+)

3.4 Editorial Layer

Consumer-audience content requires editorial polish that pure event-projected content doesn’t have. Wave 4 plan:

• Hire (or contract) a part-time food editor for seasonal-guide curation
• Editor’s contributions land as authored doc sections per Projection Spec §3.4
• Editor’s content has its own author_actor_id for provenance
• Editor’s content is reviewed before publication (workflow per §19.5 of Projection Spec)

3.5 Strategic Role

Consumer offerings are not a revenue driver. They are:

• the public surface that drives Tier 0 developer signups
• the source of consumer trust + food-safety credibility
• the SEO / discovery layer for Harvest Directory
• the public-good artifact that justifies federal / non-profit grants
• proof for federal that FIN serves citizens, not just industry

Treat consumer offerings as a cost center until federal / brand benefits clearly justify the editorial overhead.

4. Government Audience (Federal + State + Public Health)

This is the highest-stakes tier and the lever for the federal pipeline.

4.1 Audience Segments

• Federal regulatory: FDA (food safety + FSMA enforcement), USDA (market intelligence, ag policy, commodity programs), CDC (outbreak investigation), CBP (customs + import inspection), FTC (anti-fraud)
• Federal strategic: USTR (trade), CISA (critical infrastructure), ARPA-H (food safety research), DOD (food supply for service members
  • commissaries)
• State / regional: state ag departments, state public health, state attorneys general (consumer fraud), municipal agriculture commissioners
• Federally-adjacent: university extensions, agricultural research stations, public health schools, congressional staff offices (data for legislation)

4.2 Offerings

G-1: Real-Time Recall Trace Access

• Source projection: recall_trace.<lot_id> with audience: regulator
• Cadence: on-demand within hours of recall initiation
• Format: federal-audience MCP tool + dashboard + downloadable evidence package
• Coverage: any recall involving a FIN tenant’s commodities
• Pricing: $250K-$1M annual per agency depending on access scope
• Wave: 4
• Compliance: FedRAMP-authorized routing, federal-grade audit retention, agency-specific data handling protocols

G-2: Supply Chain Resilience Signals

• Source projection: aggregate_intelligence.* + custom resilience rollups (port disruption, weather impact, transportation chokepoints)
• Cadence: daily + alert-driven
• Format: dashboard + MCP + scheduled briefings
• Coverage: critical-infrastructure-style monitoring (E.O. 14017/14081)
• Pricing: $500K-$2M annual per agency
• Wave: 4-5

G-3: Outbreak Investigation Support

• Source: full provenance walk capability from retail back through shipment, lot, vendor, grower
• Cadence: on-demand during outbreak investigation
• Format: privileged MCP access + investigator dashboard + evidence package generator
• Coverage: when CDC, FDA, or state public health investigates an outbreak with FIN-network involvement
• Pricing: contracted incident-response retainer, $100K-$500K annual + incident fees
• Wave: 4

G-4: FSMA 204 Compliance Dashboards

• Source: per-tenant fsma_traceability_completeness projection
• Cadence: live + monthly reporting
• Format: agency-facing dashboard + bulk export
• Coverage: FDA + state-level FSMA enforcement
• Pricing: per-tenant fee within Tier 2 federal-mode add-on; agency access at $50K-$250K annual
• Wave: 3 (per-tenant dashboard), 4 (agency-facing)

G-5: Anti-Fraud Signals

• Source: cross-tenant aggregate detection (commodity mislabeling, origin fraud, fictitious vendor patterns)
• Cadence: weekly + alert-driven
• Format: enforcement-grade brief + investigator access
• Coverage: FDA + FTC + state AGs
• Pricing: $200K-$1M annual
• Wave: 5+
• Legal: requires careful review of what cross-tenant data can ground enforcement claims

G-6: Critical Infrastructure Monitoring

• Source: produce-industry health metrics for federal supply chain monitoring under E.O. 14017 / E.O. 14081
• Cadence: continuous monitoring + quarterly federal report
• Format: CISA dashboard + classified-data-handling-compatible exports where applicable
• Coverage: produce industry as a critical infrastructure sub-sector
• Pricing: $1M-$5M annual contract per agency
• Wave: 5+
• Strategic: this is the federal endgame. Realizes the strategic-research vision of “government-endorsed critical infrastructure.”

G-7: Trade and Customs Intelligence

• Source: arrival event signals across tenants (import volumes, origin patterns)
• Cadence: weekly
• Format: CBP-style intelligence brief + ag-inspection prioritization data
• Coverage: USDA AMS + CBP ag inspection
• Pricing: $250K-$750K annual
• Wave: 5+

G-8: Grant-Funded Programs

• Source: project work funded by USDA Specialty Crop Block grants, SBIR/STTR, ARPA-H food safety research
• Cadence: project-specific
• Format: research deliverables, evaluation reports
• Pricing: grant-funded, non-commercial
• Wave: 4 (start applying); ongoing

4.3 Distribution Channels

• Federal MCP endpoint on FedRAMP-authorized infrastructure (separate from Tier 0 public MCP)
• Agency dashboards behind federal IdP
• Scheduled briefings (weekly / monthly per agency)
• Direct API integration with federal data systems where appropriate:
  • CDC FoodNet (outbreak investigation)
  • FDA FOODSCORE successor (food safety surveillance)
  • USDA AMS Market News (commodity reporting)
  • GS1 GDSN (product master data)
• Classified-handling-compatible exports for sensitive cases

4.4 Compliance Posture (Federal-Specific)

• FedRAMP Moderate authorization (Wave 5 target)
• TAA / NDAA-compliant infrastructure (US-cleared models, sovereign routing)
• Audit retention 7 years federal-grade
• Citizenship / clearance requirements for FIN personnel with federal access
• Data residency commitments (CONUS, agency-specific where required)
• SBOM / provenance reporting per executive order requirements

4.5 Federal Contract Vehicles

Multiple paths to federal contracting; pursue in parallel:

• GSA Multiple Award Schedule (MAS) — direct sales vehicle, Wave 4 application
• SBIR / STTR — research-funded, Wave 4 application targeting USDA + FDA + ARPA-H
• OTAs (Other Transaction Agreements) — DoD pathway, Wave 5
• Subcontract via prime — fastest entry, pair with existing federal prime contractors (e.g., DXC, Booz Allen, Leidos) — Wave 4
• VOSB designation — CONFIRMED: FIN is VOSB certified. This is an active federal-pipeline advantage. Counsel review recommended to ensure all set-aside lanes (FAR 19.14, USDA Specialty Crop veteran set-aside, SBIR/STTR veteran tracks, agency-specific veteran preferences) are captured in pursued contract vehicles. Confirm Rob’s service classification to evaluate whether SDVOSB upgrade path is open.

4.6 Sequencing With Anchor Strategy

Federal pipeline depends on the Nathel proof loop. Sequencing:

1. Wave 1-3: Nathel anchor proof. No federal contracts opened. Build federal-readiness artifacts (proof packages, recall trace demonstrations, SBOM, audit exports).
2. Wave 4: With Nathel proof in hand, open federal conversations. Apply for SBIR/STTR. Approach GSA MAS. Build prime relationships.
3. Wave 5+: Federal contracts close. Sustained federal revenue begins.

Never lead with federal. Federal sales cycles are 12-24 months. Without Nathel proof, federal conversations stall.

5. Strategic Positioning Across Audiences

The three audiences are NOT independent product lines competing for engineering attention. They are mutually reinforcing:

• Consumer credibility drives federal credibility (“FIN protects citizens, not just industry”)
• Federal credibility drives business credibility (“FIN is the reference data for the regulators”)
• Business revenue funds the consumer + federal investment
• All three rest on the projection layer + harness + Harvest Directory built for Tier 2 tenants

A single substrate serves three product universes. The data signal offerings are the productization of that substrate’s read surface.

6. Audience × Offering Matrix

Offering	Audience	Format	Wave
Weekly commodity situation	Business	digest + dashboard + MCP	3
Regional outlook	Business	dashboard + email + MCP	4
Vendor benchmarking	Business	report (Tier 2+ tenants only)	4
Demand pattern intelligence	Business	report	4
Custom reports	Business	bespoke	3-4
Free Harvest Directory	Consumer	web + mobile	3-4
Seasonal cooking guides	Consumer	web + email	4
Food safety alerts	Consumer	push + email + SMS	4
Premium consumer tier	Consumer	web + mobile	5+
Real-time recall trace	Federal	MCP + dashboard	4
Supply chain resilience	Federal	dashboard + briefings	4-5
Outbreak investigation	Federal	privileged MCP + dashboard	4
FSMA 204 compliance	Federal/Tenant	dashboard + export	3-4
Anti-fraud signals	Federal	brief + investigator access	5+
Critical infrastructure	Federal	classified-handling-ready	5+
Trade and customs	Federal	brief + integration	5+
Grant-funded research	Federal	project deliverables	4+

7. Revenue Mix Targets

Long-horizon target by ~Wave 5 (2-3 years out):

• Tier 2 tenant revenue (Produce Agent Pro deployments): 40%
• Tier 3 executive add-on: 10%
• Tier 4 ERP deployments: 10%
• Tier 0 public MCP (developer + enterprise): 5%
• Business intelligence subscriptions: 15%
• Federal contracts: 20%

Near-term (Wave 2-3) actual: 100% Tier 2 tenant revenue from Nathel + next 2-3 anchors. Other lines are zero. Plan the doc, defer the build.

8. Implementation Priorities

What needs to exist for the FIRST data signal offering to ship:

1. Harvest Directory public mirror — done with Wave 3 of Projection Spec
2. Anonymization policy v1 — done with Wave 3
3. Public Tier 0 MCP — done with Wave 3 of MCP Architecture
4. Email digest delivery infrastructure (Postmark / SendGrid / native)
5. Subscription management (Stripe + tenant-config knowledge rows)
6. Editorial / curation workflow (just-the-doc-edit workflow per Projection Spec §19.5)

Five of six are platform work already on Wave 1-3 roadmap. Only #5 and the editorial pipeline are net-new.

9. Open Questions

ID	Question	Default
DSO-1	Should consumer free tier be ad-supported or pure free?	Pure free. Sponsorship optional, no behavioral targeting.
DSO-2	Should B-3 vendor benchmarking ship before legal review of cross-tenant aggregation?	No. Hold until counsel signs off.
DSO-3	Federal sales: direct or prime sub?	Both. Prime sub for fastest entry; direct for long-term margin.
DSO-4	Editorial layer: in-house hire or freelance contracts?	Start contract; convert when sustained editorial throughput proven.
DSO-5	Do consumer offerings live on harvestdirectory.org or a separate consumer brand domain?	harvestdirectory.org for v1; reconsider when consumer revenue materializes.
DSO-6	Tier 0 to federal: distinct surface or federal-mode add-on?	Distinct surface (FedRAMP infra), via federal-only MCP route.

10. Stop Conditions

• Cross-tenant aggregation cannot meet legal/antitrust review → vendor benchmarking and anti-fraud offerings deferred indefinitely
• Editorial cost overruns subscription revenue → consumer free offerings reduced to projection-only (no editorial layer)
• Federal pipeline stalls 18+ months past Nathel proof → reassess federal investment, possibly fold work into research grants
• Anonymization policy fails any audit → all public offerings paused until policy passes