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Identity & Botany
| Attribute | Value |
|---|---|
| Canonical name | Stevia Leaf |
| Scientific name | Stevia rebaudiana |
| Family / Genus | Asteraceae / — |
| Produce category | Herb |
| FSMA 204 covered? | No |
| AGROVOC URI | c_7402 |
Source: GDF v2.1.1 s01_identity. External: FAO AGROVOC.
Varieties
Estimated commercial varieties: 20.
| Variety | Market share | Notes |
|---|---|---|
| Morita II | 30% | Known for its relatively high concentration of Rebaudioside A (Reb A), a key sweet compound. Good yield potential and adaptability. Widely used for commercial extract production. |
| Criolla 1 | 20% | A traditional cultivar, often considered a baseline. Offers a balanced profile of steviol glycosides, though generally lower overall concentration than newer varieties. Good for general cultivation an |
| Sweet Green | 15% | A popular variety for both home gardeners and smaller commercial operations. Known for its robust growth and good leaf production. Offers a pleasant sweetness, primarily from Reb A. |
| Suiyu | 10% | A Chinese-bred cultivar recognized for its high yield of leaves and good steviol glycoside content. Often used in regions with suitable climates for large-scale production. |
| Candy (Sugar Leaf) | 8% | Often marketed under various names like ‘Candy’ or ‘Sugar Leaf’, these varieties are selected for their noticeable sweetness directly from the fresh leaf. Popular for direct culinary use and home grow |
| PureCircle Stevia Varieties (Proprietary) | 12% | Proprietary varieties developed by major stevia extract producers like PureCircle. These are bred for specific, high-purity steviol glycoside profiles, particularly high Rebaudioside M (Reb M) and Reb |
Source: GDF v2.1.1 s04_varieties.variety_summaries.
Post-Harvest Handling
Temperature
- Chilling injury threshold: null°F.
- Freezing point: 30.56°F. Hard limit.
- Handling urgency: 5 / 5.
Ethylene
| Property | Value |
|---|---|
| Production class | very_low |
| Production rate (20°C) | 0.1 ul/kg/hr typical (?–?) |
| Sensitivity class | low |
| Climacteric? | No |
Agent note: Fresh stevia leaves are highly perishable and do not ripen post-harvest. Ethylene management is not a primary concern for fresh storage.
Mixed-load compatibility
Low ethylene producers/low ethylene sensitive produce.
Operational flags
- Can be top-iced? No
- Light-sensitive? No
Source: GDF v2.1.1 s07_harvest_post_harvest.
Market Intelligence
Demand
Increasing, driven by consumer preference for natural, low-calorie sweeteners.
Elasticity
| Metric | Value |
|---|---|
| Price elasticity | -0.7 |
| Income elasticity | 0.8 |
| Organic premium elasticity | -1.2 |
Market share by variety
| Variety | Share |
|---|---|
| Rebaudioside A (Reb A) | 60% |
| Rebaudioside M (Reb M) | 25% |
| Stevioside | 10% |
| Other Glycosides | 5% |
Pack sizes
- 1 oz
- 4 oz
- 1 lb (dried bulk)
- 5 lb (dried bulk)
Source: GDF v2.1.1 s09_market_intelligence.
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